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Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turkey

This book serves not only to explore the motivational, theoretical and practical overtones of pı:oduct placement practices on a cultural level but also spotlights how the intended communication effect is established by. placement executions carried throughout the Turkish media to guide entrepreneurs, managers, small to large business owners, corporations, firms of small to large scale, media agencies and anyone who js truly interested in the ins and outs as well as the implications and underpinniı_ıgs concerning product placement practices.

Yayın Tarihi
ISBN 6057623546
Baskı Sayısı 1
Dil İNGİLİZCE
Sayfa Sayısı 282
Cilt Tipi Karton Kapak
Kağıt Cinsi Kitap Kağıdı
Boyut 16 x 24 cm
 
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35
indirimli
6,67 €
Liste Fiyatı: 10,26 €
Kargoya Teslim Tarihi: SATIŞ VAR (Geçici Olarak Temin Edilemiyor)
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